Nordstrom unveiled its new 186,000-square-foot store at Ala Moana Center Monday ahead of the retailer’s move Friday from its current location at Hawaii’s largest shopping mall.
The new three-level store is smaller than the previous store in the center of the mall, which was 211,000 square feet. However, the new location at the Ewa end of the mall, along Piikoi Street, is store manager Brian Tatsumura’s “dream location”.
“This is always where I wanted the anchor to be,” he said.
Nordstrom opened its first full-line department store in Hawaii at the Ala Moana Center in 2008. Despite the reduced size, the new store will offer more products from local designers, two new departments and fresh technology.
The Hawaii store gives the Seattle-based retailer a “unique opportunity,” said spokesperson Pamela Lopez. “We’ve received feedback from customers that they want more local brands and Hawaii has a lot to offer.”
The large array of products for sale has allowed the store to open two new departments: a local section and a trend accessories section. Local designers include Everything is Jake, Noho Designs’ home goods, Matusomoto Studio, and Simply Sisters.
The new store is also boasting free mobile charging stations, and mobile checkout. “We wanted it to be a whole experience,” said Tatsumura.